IF YOU WANT TO INVEST IN QUALITY HEELS, IT BETTER BE FERAGGIO
FERAGGIO offers a unique combination of elegance, style and comfort. We promise handmade craftsmanship, a supreme high quality in materials and cushioned comfort footbeds.
The world is already full of beautiful shoes. We would have therefore not added FERAGGIO to the mix if it would have been “just another pair of heels”; great to admire… but not so great to wear.
We wanted FERAGGIO to be the game-changer: finally, a pair of heels that are not only sexy and fabulous, but most of all, comfortable to wear.
It took us nearly two years to develop, structure, and design the perfect medical memory foam footbed that could finally free women from the pain of standing and walking on heels. With every step you take, the memory foam makes sure that the blood under your feet keeps circulating, preventing your feet from hurting after a while.
On top of that, we added some additional special features for both comfort and design of the heel:
- A sandwiched sole, for more support and strength
- A reinforced heel, edgier and slightly bending inward, for more stability and indestructibility
- A shoe shape designed to give you an elegant and fabulous posture while staying comfortable
- An under sole made of leather, for more comfort and flexibility
- A ‘Jourdan’ sole which slightly bends on both ends under the foot, to allow your foot to move better when you walk
- An iron toe tip which reinforces the toe of the shoe
- A noiseless heel tip which protects the heel and guarantees no noise while walking
- A no-slip suede finish that keeps your feet from slipping out of the heels
- No visible seam, for a more refined aesthetic
At FERAGGIO we have the perfect word that embodies all the things that our brand stands for: “Heelability” which is “the power to stand tall, walk longer, and be fabulous.” This is what makes Feraggio incomparable to any other elegant heel in the luxury market, so much so that FERAGGIO is considered ‘the iPhone of heels’.
Dictionary definition for ‘heelability’: “the power to stand tall, walk longer, and be fabulous”
Search for the perfect heel
They say all great ideas are born out of frustration, which is exactly what led Juliette de Vries to create FERAGGIO. It all started out with an endless search for a pair of heels that were simultaneously timeless, stunning and comfortable. Juliette grew tired of never having the right pair of heels for any occasion, never being able to re-order her favorite shoe, never having the option of different heel heights and never finding the same shoe in multiple colors.
It seemed that none of the existing shoe brands offered what she was looking for; and so this was the moment for the Dutch entrepreneur Juliette de Vries, who had just successfully sold her company, to finally set things straight in the shoe industry.
It was time for a new strong brand, created by women for women; a brand that strives for timeless design, quality, and slow fashion. A brand that believes that no woman should be in pain when wearing heels.
A strong concept
Juliette and co-founder Patricia Schagen sat down with a great number of well-known shoe experts specialized in heels and shoe comfort. and after two years of research, they managed to create a unique shoe concept:
- One timeless heel design
- Never out of style
- Perfect for every occasion
- Available in two heel heights: 10 cm (4 inch) & 7.5 cm (3 inch)
- Sizes and half sizes for the perfect fit, ranging from size 35 to 44.5
- Footbed laced with medical memory foam for extreme comfort
FERAGGIO was born, the perfect heel that doesn’t compromise on style or comfort. FERAGGIO makes women walk taller, stand longer and be fabulous.
Feraggio’s devoted and hard-working team is led by Juliette de Vries (Founder & CEO) and Joep Maasdam (Creative Director).
Juliette founded the brand, together with Patricia Lubbersen, at the end of 2013. Having been an entrepreneur all her life, Juliette succesfully sold her company, and rather than retiring, decided to jump into the world of fashion. After two years of research, she managed to create a unique shoe concept: The perfect heel in one iconic style, with two heel heights and lots of fabulous colors and materials to choose from. But most of all, FERAGGIO heels are comfortable, something that is considered a paradox when it comes to heels. As founder and "fairy godmother" of FERAGGIO, Juliette takes care of purchasing, collab-meetings, sourcing new materials and press communication.
Joep, has been with FERAGGIO since the beginning; while interning for a marketing agency, Joep was introduced to a shoe company, requiring assistance with their launch. You can pretty much fill in the rest: Joep hit it off with Juliette, and after completing his internship, continued to work as a freelance photographer for FERAGGIO, traveling all over the world to shoot amazing product campaigns. Thanks to his creative flair, his fashion background, and the great chemistry with Juliette, Joep officially joined the FERAGGIO team as a Creative Directorin January 2019. Since then, he has been the creative eye of the company and has developed all advertising campaigns, rebranded the website, and blown new life into all of our social media accounts.
FERAGGIO is a Dutch company, founded and based in The Netherlands. You might have noticed though that the name does not sound very Dutch: it is indeed an Italian word. Inspired by the birthplace of La Dolce Vita, we were moved by the craftsmanship and savoir-faire found in Italy. To not even speak about the high quality materials we were able to gather in Italy. We just knew that our brand name had to be derived from Italian.
All our heels are made of premium materials and entirely handcrafted in Europe. Most of our materials actually come from Italy, such as the precious Tuscan suedes; the perfect leather for our FERAGGIO sole. We also made the sustainable choice to minimize our CO2 footprint as much as possible by producing solely in Europe. Furthermore our European craftsmen are incredibly talented and are able to manipulate our materials in ways that minimize fabric waste as much as possible.
Within an industry that fuels the fast cycle of consumption and disposal, we at FERAGGIO believe in ‘slow fashion’.
We are confident that our conscious choice to offer heels of durable quality, with a timeless design, and trend-free aesthetic, will allow you to wear your FERRAGIO’s for many seasons. With FERAGGIO, you are able to invest in a high-quality product that matches every outfit and will not go out of style.
To take care of your prescious FERAGGIO’s, we offer the following:
A unique FERAGGIO Black Box with pull-out drawer
A sizeable double shoe bag
A pair of specially designed FERAGGIO shoe trees
Extra heel tips
Extra iron tips
You can also purchase the FERAGGIO suede care kit containing:
The suede protector spray
The water resistent spray
A suede stain remover brush
A suede and nubuck sponge
The core collection
The base of our brand is the Feraggio suede Core Collection. Our goal was to create a heel with the most comfortable wearing experience, designed to wear all day, every day and fit for every occasion.
We designed a wide selection of the most wanted colors in suede, varying from neutral tones like Caffe Latte and Classic Taupe, to Midnight Blue and Deep Black and bright stunning colors like Red Orange and Grape Red. Heels fit for every occasion keeping their charm season after season and never going out of style.
Besides our Core Collection, we also have Limited and Special Edition heels. Think stunning eye-catchers in fabulous faux fur, exquisite soft leather, and superb high quality ‘pony hair’ Lean Leopard heels. Think surprising and daring prints.
When introducing FERAGGIO heels to your closet, you’ll be guaranteed to have the perfect timeless and elegant heels fit for every occasion. Let’s heel the world together.
We sell mostly online, offering free worldwide shipping, but if you live or plan to go to the Netherlands, do not hesitate to visit our headquarters in Oudekerk a/d Amstel, located just outside Amsterdam. Discover your FERAGGIO shoe size and choose from the entire collection! To find out more about our opening hours click here
Made to order
Can't find the color of your dreams in our shop? Or do you have very special wishes for your own unique pair of FERAGGIO's? Our fairy godmother Juliette might be able to get you your own one of a kind pair of FERAGGIOS. Please send your request in an e-mail to firstname.lastname@example.org.